---
title: AppFolio Shows That Niche SaaS Ideas Are Big Business | Trends by The Hustle
description: Drawing lessons from AppFolio, not every company needs to follow the seed, series ABC lifecycle. We share alternatives to traditional venture capital...
image: https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/Appfolio-4.png
---

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# AppFolio Shows That Niche SaaS Ideas Are Big Business

[ by Trung Phan ](https://www.nlopchantamang.com/trends/author/trung-phan)

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**Let’s play a quick game** of “Which one of these does not belong?” Facebook. Amazon. Netflix. Google (Alphabet). AppFolio.

If you guessed AppFolio, congratulations. You are correct and we owe you a set of [steak knives](https://www.youtube.com/watch?v=wVQPY4LlbJ4). 

Like the famed [FANG](https://www.investopedia.com/terms/f/fang-stocks-fb-amzn.asp) group of stocks (FB, AMZN, NFLX, GOOGL), AppFolio (APPF) is a tech company. Unlike FANG, AppFolio is not a consumer-facing business servicing billions of people. 

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