---
title: The company creating ‘the best photos on the internet’  - The Hustle
description: The startup pivoted to offer rapid, remote product photography, leading to big-time growth.
image: https://www.hubspot.com/hubfs/soonashoot.jpg
---

- <https://www.nlopchantamang.com>
- [ The-hustle/features ](https://www.nlopchantamang.com/the-hustle/features)
- The company creating ‘the best photos on the internet’

# The company creating ‘the best photos on the internet’

![Juliet Bennett Rylah](https://53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/TheHustle_Icon_Dark.svg) [Juliet Bennett Rylah](https://www.nlopchantamang.com/author/juliet-bennett-rylah) [Juliet Bennett Rylah ](https://twitter.com/JBRylah)

Published:  June 28, 2022

Updated:  July 14, 2022

 

![Soona photographer](https://www.hubspot.com/hs-fs/hubfs/soonashoot.jpg?width=595&height=400&name=soonashoot.jpg)

If you sell physical products, you probably want flawless images for your website, ads, and Insta. But if you’re a small business, you likely don’t have an in-house team for that.

[Soona](https://soona.co/), a startup that raised a $35m Series B in January, seeks to solve this issue through affordable custom photos with a 24-hour turnaround.

#### **How it works**

Founders Liz Giorgi and Hayley Anderson initially focused on in-person product shoots. Since Soona’s launch in 2018, it’s opened studios in Austin, Denver, Minneapolis, Seattle, and, most recently, Los Angeles. 

But during the pandemic, Soona began offering remote shoots.

- Brands ship their products to Soona, then “attend” online photoshoots. Images appear as they’re captured, opening the door for real-time feedback.
- Customers can buy individual pics for $39 each or purchase a package.

Soona’s pivot saw revenue grow 400% from 2020 to 2021, and 300% from 2021 to 2022, per [*TechCrunch*](https://techcrunch.com/2022/01/24/soona-a-virtual-photo-shoot-platform-for-e-commerce-raises-35-million-series-b/).

#### **Brands like it because it’s fast and easy**

[Exoh](https://exoh.co/) founder Emily DeLapp has used Soona for pics of the company’s scented lip balms.

- “I’ve been running ecommerce brands for 10+ years,” she told *The Hustle*. “Having an option to outsource product photos inexpensively and with such a quick turnaround was something I would’ve killed for years ago.”

Carla Sancho, founder of bridal accessories company [Wedding Collectibles](https://weddingcollectibles.com/), tried Soona out at its Los Angeles launch last week.

- She told *The Hustle* she was impressed with the photographers’ eye for “showcasing products for the ecommerce environment in creative, eye-catching ways.”

That can include colorful backgrounds, styling, props, and models — Soona’s model database includes hand and full-body models, and even pets.

**Fun fact:** According to Giorgi, one of Soona’s most popular models is [this pomeranian](https://www.instagram.com/ittybittybubbs/?hl=en) named Bubba.

 

 

 

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