---
title: "Lunya: An Innovative Sleepwear Brand Scales to $25m  - The Hustle"
description: See how one woman broke into the pajamas market by using premium fabrics and innovative designs.
image: https://www.hubspot.com/hubfs/t1-1.png
---

- <https://www.nlopchantamang.com>
- [ The-hustle/features ](https://www.nlopchantamang.com/the-hustle/features)
- Lunya: An Innovative Sleepwear Brand Scales to $25m

# Lunya: An Innovative Sleepwear Brand Scales to $25m

![Steph Smith](https://53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/TheHustle_Icon_Dark.svg) [Steph Smith](https://www.nlopchantamang.com/author/steph-smith) [Steph Smith ](https://twitter.com/stephsmithio)

Published:  June 08, 2022

Updated:  June 23, 2022

**This is a premium article that originally appeared on [Trends.](https://trends.co/?utm_source=hubspot-blog&utm_medium=fnl3&utm_campaign=free-content)**

![Lunya sleepwear brand ](https://www.hubspot.com/hs-fs/hubfs/t1-1.png?width=595&height=400&name=t1-1.png)

In 2012, Ashley Merrill found herself going to sleep wearing an outfit she had donned hundreds of times before: her husband’s oversized clothes. She was finally tired of it. *Is this what it’s going to be?*, she asked herself.

Merrill wanted more. But the market was flooded with sleepwear that didn’t feel right — too sexual, or too matronly, or not functional enough. So in 2014, she created “the ultimate business-school project.” A new kind of sleepwear brand.

[Lunya](https://www.lunya.co/) focuses on “off-hours wear.” Inexpensive, situational pajamas were out (goodbye, fleece pants with Santa Claus on them). Premium fabrics and innovative designs were in.

Since launch, Lunya has grown to an impressive $25m, driven by a strong referral program and a diverse approach to marketing, including strategic wholesale and events. The company recently launched a men’s line, [Lahgo](https://lahgo.co/), and is focused building up its presence with brick-and-mortar locations.

#### Stats at a glance:

- **Founders:** Ashley Merrill
- **Employees:** 45
- **Years in business:** 7
- **Cost to launch:** $50k
- **Funding methods:** Personal savings, Friends/family contributions
- **1st-year revenue:** $103k
- **Current annual revenue:** $25m+

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