This is the 2nd in a series of articles in which we investigate trends in different parts of the world, show how companies are responding to those trends, and provide lessons you can apply to your business. Check out our first article on Japan.
Julian Shapiro is the founder of Demand Curve, a Y Combinator-funded training program that teaches companies and individuals to become expert marketers. Earlier this year, he joined us for one of our first Trends lectures, in which he dropped 15 growth marketing tactics to supercharge your startup.
This week’s research comes courtesy of Trendster Steph Smith, whose new e-book “Doing Content Right” is a comprehensive guide to building and scaling your own publication. She’ll teach you how to define your niche, decide what to write for whom, test and scale distribution platforms, and grow a loyal audience — through 200+ pages of insights and dozens of exercises to help you learn.
This presentation was put together by Trung Phan. Send questions or comments via email or Twitter.
It was inspired by Blake Robbins’ Twitter thread highlighting the companies shaping the future of media & pop culture.
Blake is a partner at early-stage venture fund Ludlow Ventures. Follow him on Twitter and subscribe to his newsletter on Substack.
Josh Wolfe believes that society’s outcasts are the ones who hold the secret to human progress. And he’s dedicated his life to spotting them early.
Lecture Lessons provides actionable takeaways from our Trends Lectures series. This entry is based on Nik Sharma’s Product Launch 101 webinar. You can find him at Sharma Brands, follow him on Twitter or contact him via text (917-905-2340).
It’s widely known that sleep is important, yet somehow this essential restoration period is often de-prioritized. Whether it’s because people struggle to snooze, would rather get a little less sleep to do a little more of X, or they’re just not educated on how destructive a lack of sleep can be… 35% of adults don’t get enough sleep.
Canadian giant Shopify’s stock has grown tenfold in the last 3 years. The platform powers millions of merchants worldwide, enabling them to sell online with ease.