Trends

See the necklace pictured above? Surprise, it’s a vibrator.

Beauty YouTube hit 168 billion views in 2018—nearly double the previous year’s—and investors pumped $303m into beauty tech startups in early 2018. Now, beauty businesses are investing in tech that lowers the barrier to online skincare purchases.

What you need to know: 

Americans spend $48B a year on plants. But there are few direct-to-consumer (DTC) retailers that do $10m+ a year in sales.