--- title: | Business description: Business | image: https://www.hubspot.com/hubfs/assets/hubspot.com/buzz/HubSpotOpenGraph.png --- # Trends ![](https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/Article-Images-7-3.png) [Business](https://www.nlopchantamang.com/tag/business), [Uncategorized](https://www.nlopchantamang.com/tag/uncategorized) ### [The Power of Emotional Contrast in Marketing](https://www.nlopchantamang.com/articles/contrast-marketing) Apr 5, 2021 2:56:46 PM The average supermarket carries [~47k products](https://www.consumerreports.org/cro/magazine/2014/03/too-many-product-choices-in-supermarkets/index.htm#:~:text=We%20eyeballed%2053%20varieties.,Marketing%20Institute%2C%20a%20trade%20group.), many of which compete against each other for your attention. To survive, great CPG brands must master the art of standing out. [Read More](https://www.nlopchantamang.com/articles/contrast-marketing) ![](https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/Article-Images-6-3.png) [featured](https://www.nlopchantamang.com/tag/featured), [Business](https://www.nlopchantamang.com/tag/business), [Articles](https://www.nlopchantamang.com/tag/articles), [eCommerce](https://www.nlopchantamang.com/tag/ecommerce), [homepage](https://www.nlopchantamang.com/tag/homepage) ### [Let’s Talk About Sex(tech) (Part 1)](https://www.nlopchantamang.com/articles/lets-talk-about-sextech) Apr 5, 2021 2:06:11 PM Sexual wellness is an underfunded industry that is set to explode as sexual taboos continue to lift. [Read More](https://www.nlopchantamang.com/articles/lets-talk-about-sextech) ![](https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/Screen-Shot-2021-03-15-at-4_51_36-PM-4.png) Marketing, [Business](https://www.nlopchantamang.com/tag/business), [Uncategorized](https://www.nlopchantamang.com/tag/uncategorized), [Newsletters](https://www.nlopchantamang.com/tag/newsletters) ### [The Tools Behind a 7-Figure Newsletter](https://www.nlopchantamang.com/articles/newsletter-software) Mar 15, 2021 11:01:15 AM So, you wanna start a newsletter? [Read More](https://www.nlopchantamang.com/articles/newsletter-software) ![](https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/Article-Images-10-3.png) [featured](https://www.nlopchantamang.com/tag/featured), [Business](https://www.nlopchantamang.com/tag/business), [Articles](https://www.nlopchantamang.com/tag/articles), [Uncategorized](https://www.nlopchantamang.com/tag/uncategorized), [homepage](https://www.nlopchantamang.com/tag/homepage) ### [A 5-Part Framework for Building Your Brand Community](https://www.nlopchantamang.com/articles/a-5-part-framework-for-building-your-brand-community) Oct 12, 2020 8:16:51 AM [Read More](https://www.nlopchantamang.com/articles/a-5-part-framework-for-building-your-brand-community) ![](https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/Article-Images-9-3.png) [Business](https://www.nlopchantamang.com/tag/business), [Articles](https://www.nlopchantamang.com/tag/articles), [industry deep dive](https://www.nlopchantamang.com/tag/industry-deep-dive) ### [27% Margins: Lessons From the Paper Notebook Business](https://www.nlopchantamang.com/articles/27-margins-lessons-from-the-paper-notebook-business) Sep 8, 2020 3:01:47 AM For a brief time in the mid-2010s the well-known notebook brand Moleskine was listed as a publicly traded company on the Milanese stock exchange. In their 2015 financial statements, they reported a whopping ~27% operating profit margin. [Read More](https://www.nlopchantamang.com/articles/27-margins-lessons-from-the-paper-notebook-business) ![](https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/GettyImages-91495297-4.png) [Business](https://www.nlopchantamang.com/tag/business), [Articles](https://www.nlopchantamang.com/tag/articles) ### [A Wild Week of IPOs: Lessons from Sumo Logic and Others](https://www.nlopchantamang.com/articles/a-wild-week-of-ipos-lessons-from-sumo-logic-and-others) Sep 1, 2020 1:46:33 AM In a single day last week, a small army of software companies [filed to go public](https://www.forbes.com/sites/elanagross/2020/08/24/snowflake-leads-software-ipo-filing-bonanza-including-asana-jfrog-sumo-logic-unity-software/#72316c222d02).  [Read More](https://www.nlopchantamang.com/articles/a-wild-week-of-ipos-lessons-from-sumo-logic-and-others) ![](https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/Untitled-presentation-4-3.png) [Business](https://www.nlopchantamang.com/tag/business), [Articles](https://www.nlopchantamang.com/tag/articles), [industry deep dive](https://www.nlopchantamang.com/tag/industry-deep-dive) ### [The Modern Junto: How Executive Peer Groups Print Millions](https://www.nlopchantamang.com/articles/the-junto) Aug 10, 2020 4:24:49 PM ***(Lindsay Kaplan & Carolyn Childers are printing Benjamins with their modern, women-centric executive peer group, Chief) *** [Read More](https://www.nlopchantamang.com/articles/the-junto) ![](https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/Article-Images-4.png) [Business](https://www.nlopchantamang.com/tag/business), [Articles](https://www.nlopchantamang.com/tag/articles), [eCommerce](https://www.nlopchantamang.com/tag/ecommerce), [Retail](https://www.nlopchantamang.com/tag/retail), [No Paywall](https://www.nlopchantamang.com/tag/no-paywall) ### [12+ Niche Business Ideas from Our Small Business Database](https://www.nlopchantamang.com/articles/12-niche-business-ideas-from-our-small-business-database) Aug 3, 2020 2:27:29 PM The Trends SMB Database offers a snapshot of the financials, insights, and lessons learned by 200+ founders across a range of industries. We ask business owners and operators a number of questions, including: [Read More](https://www.nlopchantamang.com/articles/12-niche-business-ideas-from-our-small-business-database) ![](https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/GettyImages-1200651163-4.jpg) [Business](https://www.nlopchantamang.com/tag/business), [Articles](https://www.nlopchantamang.com/tag/articles), [Technology](https://www.nlopchantamang.com/tag/technology) ### [How Top Job Boards Make Money](https://www.nlopchantamang.com/articles/how-top-job-boards-make-money) Jul 27, 2020 2:01:50 PM Even with the growing importance of technology, people play a pivotal role in the success of any organization. [A recent study](https://www.kornferry.com/content/dam/kornferry/docs/article-migration/Korn-Ferry-Institute_The-trillion-dollar-difference.pdf) by the consulting firm Korn Ferry, along with the Centre for Economics and Business Research, put the global economic value of human capital at $1.2 quadrillion, more than 2x the value of physical capital like technology. That figure is expected to grow in the coming years. [Read More](https://www.nlopchantamang.com/articles/how-top-job-boards-make-money) ![](https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/GettyImages-1180037246-3.jpg) [Business](https://www.nlopchantamang.com/tag/business), [Articles](https://www.nlopchantamang.com/tag/articles), [Retail](https://www.nlopchantamang.com/tag/retail), [Technology](https://www.nlopchantamang.com/tag/technology) ### [Widen the Moat: How and Why to Build a Strong Brand Community](https://www.nlopchantamang.com/articles/widen-the-moat-with-community) Jul 6, 2020 1:23:47 PM Think about the biggest sports fan you know. Has that person ever bought a different brand of dish soap because it was on sale? Probably. [Read More](https://www.nlopchantamang.com/articles/widen-the-moat-with-community)