February might be the shortest month of the year, but there has been no shortage of HubSpot product updates to share with you. Here’s what's new in HubSpot this February.
Publish to Instagram Directly from HubSpot
Instagram is one of the fastest growing social platforms today – and not just for individual users. Businesses are gravitating towards the platform as a way to engage with their target audience and Instagram’s user base of more than 700 million monthly active users.
Now, HubSpot users can fully lean into this platform by publishing directly to Instagram from HubSpot, and measure their results alongside their other social channels.
Ready to get started?
Connect your Instagram Business account to HubSpot.
We’re Sunsetting Keywords in 2018
Search has changed. Google and other search engines are now smart enough to personalize search results based on your location, your device type, and most importantly, the intent of your search.
As search becomes more personalized, ensuring your content is optimized for search is far more important than worrying about where you rank for individual keywords. To this end, we’ve decided to sunset the keywords tool in May 2018.
Need an expert opinion on this?
Check out Matthew Barby’s thoughts on keyword ranking in 2018.
Customize Your Lead Flow Form Fields & Block Email Addresses
Lead flows provide a simple, contextual way to engage with your website visitors. Now, HubSpot Marketing Starter, Basic, Professional, and Enterprise users have the ability to customize the fields on lead flow forms.
For example, this allows you to have the contact property ‘Phone Number’ appear as ‘What’s the best number to reach you at?’ on your lead flow, creating a more personalized experience for your site visitors.
In addition, you can also specify if there are any email domains you wish to block from submitting the lead flow, or block all free email providers.
Ready to implement this into your lead flows tool?
Learn how here.
Google’s Invisible reCAPTCHA Available on All HubSpot Forms
Security and ensuring a good user experience are of the utmost importance when collecting information from visitors to your website. Google’s latest update to their reCAPTCHA has a higher pass rate than its predecessor for HubSpot customers, and it requires zero user-input.
There’s no need to worry about false, or spam submissions – all your users have to do is fill out the form and press submit. This new CAPTCHA is now available on all HubSpot forms.
Want to learn more about this?
Check out this blog post.
Set Custom Properties When Creating a Deal in Workflows
Workflows have always enabled users to automate simple tasks so they can focus their time on more mission-critical tasks. The ability to automatically create a deal after a site visitor submits a form or books a meeting quickly got the sales process started, enabling your sales team to focus on outreach and closing deals.
With this update, you can now set custom deal properties within a workflow, allowing you to be more specific when automating deal creation.
Want the full scoop on this update?
Check out this blog post.
Create Tasks on Deals Automatically When Deals Change Stages
Every sales team has their own unique process for deals in their pipeline. You might have to take notes on a deal after giving a demo, or send an email to a customer after the deal closes. Whatever your team’s process looks like, it's important that it remains consistent from one sales rep to the next.
Now, Sales Professional users can automatically set tasks on deals when they move from one stage of the pipeline to another so that everyone on the team is in sync.
Want to set this up for your team?
Learn how to get started.
HubSpot Connect
There's been a ton of exciting additions to the HubSpot Connect Integrations library. Whether you want to quickly log text messages to a contact’s timeline with Justcall, or use artificial intelligence as a way to prioritize your outreach with Nova, integrations help personalize HubSpot for your specific needs.
Want to see a full rundown of all the new integrations this month?
Check out this blog post.
That’s all for February. We’ll be back in March with more updates!
Originally published Mar 1, 2018 10:00:00 AM, updated March 01 2018