---
title: Websites With Original Content Will See Higher Rankings [Google]
description: "Google recently adjusted their algorithm so, \"searchers are more likely to see the sites that wrote the original content rather than a site that scra"
image: https://www.hubspot.com/hubfs/assets/hubspot.com/buzz/HubSpotOpenGraph.png
---

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- Websites With Original Content Will See Higher Rankings [Google]

# Websites With Original Content Will See Higher Rankings [Google]

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[Mark Kilens](https://www.nlopchantamang.com/marketing/author/mark-kilens)

Published:  October 05, 2021

![Websites With Original Content Will See Higher Rankings](https://www.nlopchantamang.com/hs-fs/hubfs/Imported_Blog_Media/websites-with-original-content-will-see-higher-rankings-3.jpg?width=157&height=55&name=websites-with-original-content-will-see-higher-rankings-3.jpg)Google recently adjusted their algorithm so, "[searchers are more likely to see the sites that wrote the original content rather than a site that scraped or copied the original site’s content,](http://www.mattcutts.com/blog/algorithm-change-launched/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+mattcutts%2FuJBW+%28Matt+Cutts%3A+Gadgets%2C+Google%2C+and+SEO%29)" stated Matt Cutts, head of Google’s Webspam team.

Here's the link to Google's blog article: [http://googleblog.blogspot.com/2011/01/google-search-and-search-engine-spam.html](http://googleblog.blogspot.com/2011/01/google-search-and-search-engine-spam.html)

**Takeaway: Create lots of [relevant, original ](http://camp.hubspot.com/blog/bid/25603/3-ways-to-develop-thought-leadership-with-a-blog)****[content](http://camp.hubspot.com/blog/bid/25603/3-ways-to-develop-thought-leadership-with-a-blog) and your search engine rankings will improve.**

Originally published Feb 21, 2011 10:24:00 AM, updated December 16 2013

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