--- title: HubSpot TV - Facebook Halloween Horror with Guest Paul Dunay description: Episode 64 - October 30 2009 Intro How to interact on Twitter @ karenrubin @ mvolpe and @ PaulDunay with www.HubSpot.tv in your twee --- [Marketing ](https://www.nlopchantamang.com/marketing) # [HubSpot TV - Facebook Halloween Horror with Guest Paul Dunay](https://www.nlopchantamang.com/marketing/blog/tabid/6307/bid/5285/hubspot-tv-facebook-halloween-horror-with-guest-paul-dunay.aspx) Written by [Rebecca Corliss](https://www.nlopchantamang.com/marketing/author/rebecca-corliss) | Nov 5, 2009 5:00:00 AM ** Episode #64 - October 30, 2009  ** (Episode Length: 24 minutes, 43 seconds) ** Intro ** - How to interact on Twitter: @ [ karenrubin ](http://twitter.com/karenrubin) , @ [ mvolpe ](http://twitter.com/volpe) and @ [ PaulDunay ](http://twitter.com/pauldunay) with ** www.HubSpot.tv ** in your tweet. - Subscribe in iTunes: [ http://itunes.hubspot.tv ](http://itunes.hubspot.tv/) ** Guest: Paul Dunay ** Book Giveaway! Go to [ Facebook.com/FBMarketingForDummies ](http://www.facebook.com/FBMarketingForDummies) ! - Global Managing Director of Services and Social Marketing for Avaya and author of Facebook Marketing for Dummies - Blog: [ Buzz Marketing for Technology ](http://buzzmarketingfortech.blogspot.com/) - Question from @ [ KirstenPetra ](http://twitter.com/KirstenPetra) - When I fan someone, I don't feel like I am actually their friend and that I don't actually get anything in return. How can businesses use take advantage of fan pages to make me feel like it actually matters? - Question from @mergenchuluun - What is your top takeaway from writing Facebook Marketing for Dummies? - [ Use Social Media to spot issues before they hit the Contact Center! ** ** ](http://buzzmarketingfortech.blogspot.com/2009/10/use-social-media-to-spot-issues-before.html) ** Headlines ** ** Facebook Cans the Spam King ** - [ Facebook Continues to Can Spam ](http://www.marketingpilgrim.com/2009/10/facebook-continues-to-can-spam.html) - Facebook has been awarded $711 million in damages from Sanford Wallace, the notorious "Spam King".  (Previously, MySpace has been awarded $234 million.) - ** Marketing Takeaway ** : Don't use spam; and keep spammers away from your customers. ** Why Geocities Failed? ** > 1. We don't want to built web sites, easy page makers or not. Making new pages, figuring out where or how to add them to the navigation - not cool. > 2. Audience. Once, a long time ago, family and friends we proudly told about our site came to it. Then the incentive was gone and they didn't come anymore. > 3. In the end, all we wanted to do is: Share some links to stuff we found cool (the "forwards"), Show our photos (the "kids & cats"), Show our videos (without figuring out codecs or embedding), Post status updates and comments (make "statements") > 4. [ Geocities Closed ](http://ruudhein.com/geocities-closed) by [ @ruudhein ](http://twitter.com/ruudhein) > 5. ** Marketing Takeaway ** : Make things simple for your customers. ** Are we measuring blog influence correctly? ** - [ The Trouble with Blog Influence Statistics ](http://veryofficialblog.com/2009/10/29/the-trouble-with-blog-influence-statistics/) - "I'm not a big fan of statistics when it comes to blog readership. Not because I'm not interested, but because I'm not convinced the average person understands exactly what a blog is." - "A recent study by Mediamark Research & Intelligence (pdf) found that 10.1 percent of U.S. adults reported to having read a blog in the last 30 days. And, if you think that number's small, only 3.4 percent of adults actually wrote a blog post in the same period." - If so few people are reading blogs, are they really that influential? Are we measuring the right stats?  What about [ http://Blog.Grader.com? ](http://blog.grader.com/?) - ** Marketing Takeaway ** : For your blog, measure links, comments, readers and especially leads and customers. ** Forum Fodder ** - [ On InboundMarketing.com From Kim Kolb ](http://inboundmarketing.com/node/2247) : A customer of mine is a restaurant/bar. They use social media extensively and have a twitter account and Facebook fan page. They believe this is enough and they do not need a website. Do you agree/disagree? ** Marketing Tip of the Week ** ** : ** Start a Facebook Business Page to grow your business. - Resources: [ Free eBook ](http://bit.ly/fbebook) and [ Facebook Marketing for Dummies Book on Amazon ](http://www.amazon.com/gp/product/0470487623?ie=UTF8&tag=mikvol-20&linkCode=as2&camp=1789&creative=390957&creativeASIN=047048762) ** Closing ** ### Video: How to Use Social Media for Lead Generation | | Learn how to use social media for lead generation. [ Download the free video ](https://www.hubspot.com/marketing-webinars/social-media-lead-generation-archive/) to leverage Twitter, Facebook and other social media sites to generate leads and customers. | | --- | --- | Originally published Nov 5, 2009 7:06:00 PM, updated July 04 2013 ### Don't forget to share this post! 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