--- title: HubSpot TV - Get Out of the Weeds description: Episode 54 - August 21st 2009 Episode Length 25 minutes 37 seconds Producers Note Sorry for the delay in getting this up We lost the audio of image: https://www.hubspot.com/hubfs/assets/hubspot.com/buzz/HubSpotOpenGraph.png --- - - [ Marketing ](https://www.nlopchantamang.com/marketing) - HubSpot TV - Get Out of the Weeds # HubSpot TV - Get Out of the Weeds [Free Marketing Plan Template ](https://offers.hubspot.com/thank-you/marketing-plan-template?hubs_post-cta=author) [Rebecca Corliss](https://www.nlopchantamang.com/marketing/author/rebecca-corliss) Published: October 05, 2021     ** Episode #54 - August 21st, 2009 ** (Episode Length: 25 minutes, 37 seconds) ** ** * ** Producers' Note: ** Sorry for the delay in getting this up! We lost the audio of the original version and had to sync the "live" audio in short segments. Quite a tedious process; we did the best we can. Hope you enjoy! *   ** Intro ** - How to interact on Twitter: @ [ mvolpe ](http://twitter.com/mvolpe) , @ [ karenrubin ](http://twitter.com/karenrubin) with ** www.HubSpot.tv ** in your tweet. - Subscribe in iTunes: [ http://itunes.hubspot.tv ](http://itunes.hubspot.tv/) - Chris Brogan on HSTV next week! ** Doing it Right ** - [ NY Parking Ticket ](http://www.newyorkparkingticket.com/) - A service that helps you get out of parking tickets! - Strategy: give away tips for do it yourself people, charge for their service to do it for you - Tactics: use blogging, SEO, Twitter, Facebook to spread the word about your free valuable content - Results: Traffic grew 7x in the last 5 months, with equally strong lead growth as well - [ Link with Video ](https://www.hubspot.com/customer-case-studies/bid/4976/NYC-Parking-Ticket-Service-Sees-7x-Increase-in-Traffic-With-HubSpot) ** Headlines ** ** Google Caffeine...a new soft drink? ** - [ Google Caffeine: Google’s New Search Engine Index ](http://searchengineland.com/caffeine-googles-new-search-index-23823) - "Google has just unveiled a "secret project" of "next-generation architecture for Google's web search". This new architecture appears to include crawling, indexing, and ranking changes." - [ Developer Preview ](http://www2.sandbox.google.com/) - Marketing Takeaway: Focus on creating remarkable content, not gaming the search engines. ** Adwords Positioning and Repositioning ** - [ Conversion Rates Don't Vary Much with Ad Position ](http://adwords.blogspot.com/2009/08/conversion-rates-dont-vary-much-with-ad.html) - "...for pages where 11 ads are shown the conversion rate varies by less than 5% across positions. In other words, an ad that had a 1.0% conversion rate in the best position, would have about a 0.95% conversion rate in the worst position, on average." - [ After Moving Ads to the Left, Google Clicks Climb 10 Percent ](http://blog.clickz.com/090817-104641.html) - "...Google recently moved its search ads column to the left in a bid to increase their visibility and click rate...one search analytics company has published early analysis suggesting clicks may have risen by 10.3 percent" - Marketing Takeaway: Think about bidding less on your adwords to save money. ** State of Friendfeed ** - [ State Of FriendFeed: 14 Things You Probably Don't Know ](https://blog.hubspot.com/blog/tabid/6307/bid/5026/State-Of-FriendFeed-14-Things-You-Probably-Don-t-Know.aspx) - "The top sources for items being pulled into FriendFeed (in order): Twitter, Google Reader, delicious, Facebook, bookmarklet, Flickr, Tumblr, YouTube, digg, and StumbleUpon." - Marketing Takeaway: Make life easier for you by following influencers on FriendFeed and for your followers by aggregating your content on FriendFeed. ** Blogging Brings Website Visitors ** - [ http://bloStudy Shows Small Businesses That Blog Get 55% More Website Visitors ](https://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-Small-Businesses-That-Blog-Get-55-More-Website-Visitors.aspx) - Based on the "data from 1,531 HubSpot customers." - "Companies that blog have far better marketing results. Specifically, the average company that blogs has: - 55% more visitors - 97% more inbound links - 434% more indexed pages" - Marketing Takeaway: Creating more content attracts more people to your website. ** Is ESPN Doing it Right? or Wrong? ** - [ WTF ESPN ](http://www.karen-rubin.com/blog/bid/20347/WTF-ESPN) - [ Dear espn you're doing it wrong ](http://www.chrisbrogan.com/dear-espn-youre-doing-it-wrong/) - Making people only talk about ESPN is a quick one-way ticket to "who cares?" - ** Mike's Marketing Takeaway: ** Companies need to think through their strategy of getting value for their employees time, while allowing for individual freedom. - ** Karen's Marketing Takeaway: ** Building relationships is the most important aspect of social media. You should do it as a company and also allow your employees to do it on behalf of the company. ** Forum Fodder ** - Question on [ www.inboundmarketing.com/forum ](https://blog.hubspot.com/www.inboundmarketing.com/forum) - ddahl: [ What are your thoughts on website services that offer increasing your Twitter followers to the thousands ](http:?hsLang=en#%20www.inboundmarketing.com/node/1562) ? ** Marketing Tip of the Week: ** Don't get stuck in the weeds, stick to your overall inbound strategy. ** Closing ** ### Marketing in a Downturn Strategy Kit | [![](https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/marketing-in-a-downturn-strategy-sm.jpg) ](https://www.hubspot.com/marketing-in-a-downturn-strategy-kit/) | Learn how to get the most out of a tight marketing budget. [ Download the free kit ](https://www.hubspot.com/marketing-in-a-downturn-strategy-kit/) for tips and tricks to generate more leads efficiently and inexpensively. | | --- | --- | [![New Call-to-action](https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/08ba4c5e-5134-4687-accb-d414bb12d987-3.png)](https://blog.hubspot.com/cs/c/?cta_guid=e8eb82ae-7032-4ab0-807d-c52de980eb72&signature=AAH58kHGWq4426xvSciG9RPMcUMskgRuig&placement_guid=2ad19eed-62c3-4238-925d-032a3b221464&canon=&portal_id=53) Originally published Sep 1, 2009 10:47:00 PM, updated July 04 2013 ### Don't forget to share this post! [mailto:?body=https://www.nlopchantamang.com/marketing/blog/tabid/6307/bid/5058/hubspot-tv-get-out-of-the-weeds.aspx&subject=HubSpot%20TV%20-%20Get%20Out%20of%20the%20Weeds](mailto:?body=https://www.nlopchantamang.com/marketing/blog/tabid/6307/bid/5058/hubspot-tv-get-out-of-the-weeds.aspx&subject=HubSpot%20TV%20-%20Get%20Out%20of%20the%20Weeds) FREE MARKETING PLAN TEMPLATE FREE MARKETING PLAN TEMPLATE Outline your company's marketing strategy in one simple, coherent plan. DOWNLOAD THE FREE TEMPLATE DOWNLOAD THE FREE TEMPLATE ```json { "@context" : "http://schema.org", "@type" : "ItemList", "itemListElement" : [ ] } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.nlopchantamang.com/marketing/blog/tabid/6307/bid/5058/hubspot-tv-get-out-of-the-weeds.aspx#article", "@type" : "NewsArticle", "author" : { "@type" : "Person", "name" : "Rebecca Corliss", "url" : "https://www.nlopchantamang.com/marketing/author/rebecca-corliss" }, "dateModified" : "2021-10-05T18:09:12+0000", "datePublished" : "2009-09-01T04:00:00+0000", "headline" : "HubSpot TV - Get Out of the Weeds", "image" : [ "" ], "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "height" : 112, "url" : "https://fs.hubspotusercontent00.net/hubfs/53/assets/hubspot.com/web-team/WBZ/Blog%202021/Images/Logos/HubSpot%20Logo%20112X112.svg", "width" : 112 }, "name" : "HubSpot", "sameAs" : [ "https://www.facebook.com/hubspot", "https://twitter.com/hubspot" ], "url" : "https://www.hubspot.com" }, "speakable" : { "@type" : "SpeakableSpecification", "xPath" : [ "//title", "/html/head/meta[@name='description']/@content" ] } } ```