---
title: HubSpot TV - Inbound Marketing for the Beer Biz and You
description: "Episode #37 - April 24, 2009 (Episode Length: 22 minutes, 17 seconds) Intro How to interact on Twitter - @ karenrubin @ mvolpe Remember to subscribe in i"
---
[Marketing ](https://www.nlopchantamang.com/marketing)
# [HubSpot TV - Inbound Marketing for the Beer Biz and You](https://www.nlopchantamang.com/marketing/blog/tabid/6307/bid/4696/hubspot-tv-inbound-marketing-for-the-beer-biz-and-you.aspx)
Written by [Rebecca Corliss](https://www.nlopchantamang.com/marketing/author/rebecca-corliss) | Apr 26, 2009 4:00:00 AM
** Episode #37 - April 24, 2009 **
(Episode Length: 22 minutes, 17 seconds)
** Intro **
- How to interact on Twitter - @ [ karenrubin ](http://twitter.com/karenrubin) @ [ mvolpe ](http://twitter.com/mvolpe)
- Remember to subscribe in iTunes - [ http://itunes.hubspot.tv ](http://itunes.hubspot.tv/)
- Award Winning Podcast! (You can also [ help Twitter Grader win a Webby's People's Choice ](https://www.hubspot.com/internet-marketing-company/press-room/help-hubspot-win-a-peoples-choice-webby-award/) , too!)
** Doing It Right
**
- Matt Webster (@ [ MatthewWebster ](http://twitter.com/matthewwebster) ) from [ Drink a Better Brew ](http://drinkabetterbrew.com/) :Teaching people about beer and how to pair it with food.
- What are some of the craziest pairings you have done?
- What is your favorite beer right now?
- What exciting inbound marketing campaigns are you working on right now?
** Mail Bag **
- @ [ JayDuchin ](http://twitter.com/JayDuchin) : Did you know you can customize your Blip.tv player so it doesn't say "blip.tv" in the lower right corner? U can make it say/link HubSpot?
** Headlines **
** Google Starts Featuring Profiles in Search **
- [ Google’s Willing to Exchange Profile Results for Your Soul Personal Details ](http://www.marketingpilgrim.com/2009/04/google-profile-search-results.html)
- [ Now You Can Change What Google Says About You ](http://www.readwriteweb.com/archives/now_you_can_change_what_google_says_about_you.php)
- Be careful with the personal URL, you could get more spam because it makes you gmail address public.
- ** Marketing Takeaway ** : Make sure you have profiles as many place as possible. Get found!
** 19% of Leads from Publishers Suck **
- [ Study: More than 19% of leads are rejected as faulty
](http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090422/FREE/904229995/1078)
- Many leads provided by publishers are not any good because of bad info.
- Inbound leads typically have better quality, but no lead source is 100% perfect.
- ** Marketing Takeaway ** : If you are buying leads, verify the quality!
** People Respond to Content Over Advertising **
- [ Brand Mentions Preferred over Ads ](http://www.emarketer.com/Article.aspx?R=1007050)
- Study shows that people are more likely to take action based on information in content than information contained in advertising.
- ** Marketing Takeaway ** : Move your advertising spending into content production.
** The Governing of Facebook **
- [ Voting Begins on Governing the Facebook Site ](http://blog.facebook.com/blog.php?post=76815337130)
- Facebook continues to try and find the right way to change their terms of service and keep everyone happy.
- ** Marketing Takeaway ** : Managing communities is difficult.
** FTC Regulations on Product Testimonials **
- [ Bloggers in handcuffs? U.S. FTC proposes legislation on product testimonials ](https://www.webinknow.com/2009/04/bloggers-in-handcuffs-us-ftc-proposes-legislation-on-product-testimonials.html)
- ** Marketing Takeaway ** : Don't worry about it, continue to encourage your customers to talk about you.
** Marketing Tip of the Week: ** Inbound marketing applies to ANY business, not just techy ones!
** Forum Fodder **
- Rachel at [ www.InTheSceneLimousine.com ](http://www.inthescenelimousine.com/)
- I have a Facebook Group and a Facebook Fan page and my followers are split between the two. Should I just have one to get the most of out the community? If so which one?
** Closing **
Come hang out with us in San Francisco! http://www.hubspotsanfrancisco.eventbrite.com
** Missed Episode #36, from April 17, 2009? Check it out: [ Feedback is Friendly! Accept, Respond and Move On ](https://blog.hubspot.com/blog/tabid/6307/bid/4686/HubSpot-TV-Feedback-is-Friendly-Accept-Respond-and-Move-On.aspx) **
### Webinar: Marketing in a Recession
| | ** Want to learn effective ways for generating leads and marketing in a economic downturn? ** [ Download the free webinar ](https://www.hubspot.com/marketing-webinars/marketing-in-a-recession-webinar-archive/) for tips and tricks to drive more visitors and leads to your website! |
| --- | --- |
Originally published Apr 26, 2009 1:19:00 PM, updated July 04 2013
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