--- title: HubSpot Adds LinkedIn Lead Gen Form Creation to Free HubSpot CRM description: HubSpot announced today that LinkedIn Lead Gen Form creation is now available within the free HubSpot ads tool. image: https://cdn2.hubspot.net/hubfs/53/HubSpot-LinkedIn%20Lead%20Gen%20Forms%202.png --- Logo - Full (Color) # News & Press Releases INVESTOR RELATIONS Filters: 94 Filter Types: [] Industries: [] Here is the global module [] [← Back to news list](https://www.nlopchantamang.com/ir-test) ## HubSpot Adds LinkedIn Lead Gen Form Creation to Free HubSpot CRM October 21, 2019 HubSpot announced today that LinkedIn Lead Gen Form creation is now available within the free [HubSpot ads tool](https://www.hubspot.com/products/marketing/ads?_ga=2.5785267.1447905053.1571419554-164649467.1551206833). The new feature helps marketers collect quality leads from their ads on LinkedIn using pre-filled forms, which they can set up directly within the connected HubSpot platform. Ads are now an important part of any modern inbound marketing strategy but need to be contextual and unobtrusive to be effective. According to [GlobalWebIndex](https://www.digitalinformationworld.com/2019/04/global-ad-blocking-behaviors-infographic.html), 47% of people that use an ad-blocker do so because they find ads to be “annoying or irrelevant.” [Journey-based advertising](https://blog.hubspot.com/customers/incorporating-linkedin-journey-based-advertising-strategy?_ga=2.52642472.1447905053.1571419554-164649467.1551206833), a methodology that involves targeting audiences based on where they are in the buyer’s journey, helps advertisers better connect with potential customers by showing them ads that are relevant and helpful. With the ability to create LinkedIn Lead Gen Forms now available on the all-in-one HubSpot platform, marketers can more easily develop a journey-based advertising strategy to deliver a customer-centric ads experience to audiences.  "Ads can be intrusive, irrelevant and completely ineffective. Or they can be the inverse. By rooting your ad strategy in a CRM and embedding your conversion path right within LinkedIn, where people choose to spend their time, you can create an ad experience that is better for buyers. With the introduction of LinkedIn Lead Gen Forms, HubSpot hopes to enable more businesses to do just that,” said Meghan Keaney Anderson, VP of marketing at HubSpot. “Using HubSpot and LinkedIn together, companies can reduce the number of steps for buyers and increase their own ROI." The HubSpot ads tool gives users the ability to manage all of their advertising efforts from one connected system, and gain a more complete view of the overall customer experience. Starting today, the ads tool also includes LinkedIn Lead Gen Forms, meaning users can: - Create Lead Gen Forms for LinkedIn through the HubSpot ads tool, allowing leads and customers to convert through pre-populated forms without having to leave the LinkedIn platform - Build target audiences off any data point within the HubSpot CRM, and deliver contextual, helpful ads - Automatically sync leads generated on LinkedIn to HubSpot, enabling sales and marketing teams to follow up in a contextually-relevant manner - Report on advertising ROI with precision, ensuring that time and money are managed efficiently - Manage and report on ads across LinkedIn, Facebook, and Google, from the all-in-one HubSpot platform - Align ad campaigns with other marketing activities — including email marketing, automation, and blog content creation —  to gain a full view of the customer experience ![HubSpot-LinkedIn Lead Gen Forms](https://cdn2.hubspot.net/hub/53/hubfs/HubSpot-LinkedIn%20Lead%20Gen%20Forms%201-1.png?width=600&name=HubSpot-LinkedIn%20Lead%20Gen%20Forms%201-1.png) Businesses can get started with journey-based advertising by viewing HubSpot’s ‘[Look Behind The Screens](https://offers.hubspot.com/behind-the-screens?_ga=2.50472233.1447905053.1571419554-164649467.1551206833)’ campaign — a four-part video mini-series featuring educational content from digital advertising experts at LinkedIn, Facebook, Google, and HubSpot. *To learn more about LinkedIn lead gen ads in HubSpot, please visit [https://www.hubspot.com/products/marketing/ads](https://www.hubspot.com/products/marketing/ads?_ga=2.212542100.1447905053.1571419554-164649467.1551206833).* ### About HubSpot HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help companies grow better. The platform includes marketing, sales, service, operations, and website management products that start free and scale to meet our customers' needs at any stage of growth. Today, nearly 114,000 customers across more than 120 countries use HubSpot's powerful and easy-to-use tools and integrations to attract, engage, and delight customers. Named Glassdoor's #4 Best Place to Work in 2021, HubSpot has been recognized for its award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more. HubSpot was founded in 2006 and is headquartered in Cambridge, Massachusetts. The company's thousands of employees work across the globe in HubSpot offices and remotely. Learn more at [www.hubspot.com](https://www.hubspot.com/). ### Press Contact Ellie Flanagan [eflanagan@hubspot.com![](https://issues.hubspotcentral.com/images/icons/mail_small.gif)](mailto:eflanagan@hubspot.com) 857-829-5301