The Whole Brain Group (WBG) brings a whole lot of expertise to the table. Since 2002, the firm has grown from a custom software company to a full-service marketing and technology firm providing expert guidance and innovative marketing strategies for award-winning clients recognized by FastTrack, Michigan 50, and Inc.
However, the firm quickly learned that expertise and experience get a huge boost with the tools needed to tie all the activities together and demonstrate their business value.
“We used to spend a lot of time piecing together reports and logging in and out of a bunch of different systems to complete even basics tasks,” says The Whole Brain Group's CEO & Head Brainiac, Marisa Smith. “Using that many different systems made it really tough to show ROI on marketing efforts because it was hard to tie marketing and sales activities together.”
Frustrated with the up-and-down revenue roller coaster and predominantly project-based work, Marisa knew something had to change. In response, The Whole Brain Group set out to find an all-in-one marketing solution that would bring all the pieces of the marketing funnel together to more effectively execute campaigns, simplify marketing operations, and provide concrete metrics as that proved value to its clients.
HubSpot Thought Leadership Is The KeyPartnering with HubSpot fundamentally changed The Whole Brain Group's business. Marisa says that HubSpot’s fully integrated suite of applications means her team can now spend less time on administrative tasks and give more attention to higher value strategies and content activities that impact WBG’s clients' businesses. And while apps like Social inbox, Workflows, CTAs, and Landing Pages make delivering outstanding work to clients easier, the software itself isn’t necessarily where Marisa sees the most value in the HubSpot relationship.
“Partnering with HubSpot completely redefined our marketing methods and the way we look at our business,” she says. “It was a seismic shift that taught us how to profile our ideal customers, refine our messaging, and change the structure of our entire sales and project management methodology.”
Supported by dedicated HubSpot consultants and the innovative “Marketing Together” partner initiative, The Whole Brain Group crafted a three-year vision plan to map out its course to success and identify all the potential obstacles the staff might face. Now, Marisa’s team has a clearer view of how all aspects of their marketing operations fit together.
“The thought leadership of HubSpot’s team has challenged us to think about how to target and personalize messaging, align our sales and marketing, and integrate data and reporting,” she says. “Considering all of those things when developing and executing the content strategy for ourselves and our clients has been key to our success, with the HubSpot software driving the whole thing.”
Big-Time Results For Agency And Clients