Before HubSpot, TXT Group did not have a homogeneous digital presence and a unique coordinated identity. This resulted from the increase in complexity due to the acquisition plan carried out in recent years and a lack of centralized marketing and communication processes and a platform to support it.
The company also wasn't measuring their marketing results and knew they were leaving money on the table. To sort this out, TXT Group sought the help of HubSpot Gold Solutions Partner DMA.
TXT Group decided to implement CMS Hub Enterprise by consolidating the main corporate website, txtgroup.com, planting the seed to host all other Group’s websites inherited from accomplished and future M&As.
Return on investment measures was also a critical goal of the project. Marketing Hub Professional provided the best solution to quickly replace all the legacy marketing tools used in the past and adopt a fully integrated and ready-to-use one that natively integrates with the CMS and CRM.
Finally, TXT Group sales pipelines were often distributed over different spreadsheets and were usually produced and maintained with many different approaches. That’s why came to the table as the right choice!
Zero Friction Transition From The Old CRMDuring the migration from the old CRM (Microsoft Dynamics) to HubSpot CRM, TXT Group needed to sync Lead, Contact, Prospect and Customer data from the old CRM back into HubSpot to enrich and automate their email and lead nurturing campaigns.
DMA has integrated a third-party software that could keep aligned both platforms to make the switch-off to HubSpot easier and with no data loss.
The whole process was frictionless, and the change in instrumentation has allowed both TXT salespeople and marketers to get a quick overview of all activities performed on contacts and deals.
Guido Angelo Ingenito, CIO in TXT Group, said: “Thanks to HubSpot, all leads generated by the corporate website are easily redirected to the most suitable division. Using Social Media Management Software, we can now run the Group’s extensive social media content plan on one single platform.
“HubSpot was also immediately useful for internal communication activities, as it allows us to measure staff engagement, and to carry out an extensive onboarding process, especially handy for the sales staff.”
Further Strengthening And Optimization Of Processes