Thought Leader Systems Leads the Way as a HubSpot PartnerThought Leader Systems began life as a consulting company in 2015. However, its founder Britta Schlömer found that its business model wasn’t bringing in the retainer contracts that were necessary for predictable growth. She decided to leverage her 20 years’ experience working in marketing and introduce the inbound methodology to the agency and its clients. Thought Leader Systems joined the HubSpot Partner Program, and since then it has achieved some amazing results. It has increased its leads by 100X and today, has 16 clients using HubSpot.Based in Germany, Thought Leader Systems works with companies to help them achieve long-term business success and serves as a one-stop shop for their marketing and sales needs. It offers a unique combination of services, including business strategy, innovation management, inbound marketing and sales, public relations, psychology and CEO communications. With its help, clients can tap into new markets, identify new target groups, maximise their market share and increase customer loyalty.Seeking a Joined-Up Marketing Solution
Britta Schlömer founded
Thought Leader Systems
in 2015, initially as a consulting company. However, she found that she was on the road five days a week, and she didn’t have a predictability of income.
“We could bring in €40,000 one month and then get nothing for the next two. I wanted to start offering more joined-up services that would lead to more retainer contracts.”
Britta has over 20 years of professional experience in marketing, having worked for the Jung von Matt agency and in international marketing management for Deutsche Bank. During her career, she had been introduced to the inbound methodology, and she knew it could help Thought Leader Systems and its clients to attract and nurture more leads and build up recurring revenue streams.
“I was convinced that inbound would revolutionise the German marketplace, but inbound was still a relatively new concept here. I knew that we would need to educate the market, and the HubSpot
Partner Program
offered everything we needed to do that. The software itself was intuitive and powerful, but what I really liked was the high level of support that was on offer. The HubSpot
Academy
is so comprehensive! I knew it would help the companies we worked with to gain a deep understanding of the methodology.”
The agency support that HubSpot offered was also a major draw.
“HubSpot is a company that invests in the success of its partner agencies, from help with onboarding to ongoing coaching. It was an easy decision, and we signed up in 2015.”Embracing Inbound With Help From HubSpot
Thought Leader Systems got started by implementing HubSpot’s
marketing software
on its own website. First, it set up
personas
for its
target
clients – typically mid-sized companies in traditional sectors such as automotive and healthcare. It then created long-form content for its
Landing Pages
, as well as an active blog. Visitors are encouraged to download resources and to give their details through
Calls-to-Action
and
Forms
. They are then entered into
Workflows
that are personalised to their interests and stage in the funnel.
“We also use the HubSpot
CRM
, which is fantastic. It makes it easy to get a high level view on all our leads and track their status with us. We often are approached by other providers that want us to switch to their product, but there’s no way we would ever want to change,” says Britta.
Britta credits the HubSpot support team with helping Thought Leader Systems to grow and succeed with the inbound methodology.
“When we were onboarding, they gave us intensive training to ensure that we achieved optimum results for our agency and for our clients. We had calls and meetings every week, and I liked how they offered practical solutions when we came up against problems. That level of support has remained consistent. Our HubSpot channel account manager is in contact with us nearly every day, helping us to position and sell our inbound services. Just yesterday, when I had a big pitch to make, she was in touch to see if there was anything that I needed.”Convincing Clients and Expanding in Europe
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