As Quinyx CMO Johanna Fagerstedt puts it, Quinyx is "on a mission to improve the lives of millions of people by improving their work lives, driven by the understanding that a happy workforce means a happy, more successful business." To achieve their mission they need to move fast, so about a year ago, Quinyx partnered with iGoMoon, a HubSpot Agency Partner based in Stockholm, to redesign their site.
"Constant growth is at the core of what we're doing here at Quinyx and to achieve that we need to have a growth mindset in marketing, meaning that we need to test, evaluate, tweak and do again - and dare to challenge ourselves and strive for constant improvement. And high-quality tech SaaS-tools are vital for us to achieve that", says Johanna. That's why when they were thinking through their redesign, they decided to bring the site onto CMS Hub.
With their old CMS, it was harder to incorporate the website into more significant marketing efforts because it was difficult for the team to learn and use. They also had to jump between the old CMS and their HubSpot portal to manage automation and campaigns.
Making connections and converting leadsTo start taking advantage of the link between their HubSpot contact database and CMS Hub, Quinyx incorporated personalization into their site experience. When a visitor has previously indicated, via HubSpot form submission, that they are in the healthcare or retail industry the homepage images adapt to reflect that.
Quinyx also he Conversations tool in Marketing Hub to create chatbots. This provided a direct link to sales and the data could integrate with Salesforce. When it comes to contact-level reporting, they find that sales reps are able to better contextualize each conversation because they have visibility into what content the person has seen before on the contact record.
“HubSpot made it easy to try new things quickly. We’re a fast-growing team and company, and they are growing their product capabilities at a similar rate. ” - Mark Phillips, Digital Marketing Manager
To support their lead generation goals, Quinyx and the team at iGoMoon built a custom calculator using HubSpot forms that feeds all new leads directly into their contacts database. Through an integration with Laravel, the customers are automatically emailed a PDF of their calculator results.
Efficiency leads to results