Plannuh reduces CPL by 66% leveraging LinkedIn Ads through HubSpot.
Plannuh prioritized a holistic strategy to leverage LinkedIn as a refreshed growth opportunity -- they set out to acquire more customers at an efficient price point, as well as build up their database in HubSpot with qualified leads to be nurtured.Plannuh is a cloud-based system for building, managing, and sharing your marketing plans, budgets & goals. Team members across the office or across the globe can collaborate on budgets. Manager views roll up results and allow you to drill down into the detail across the organization. Plannuh can be easily configured to support the unique needs of your marketing team. Getting set up takes just a few minutes, and doesn’t require any help from IT.Tactics do not equal strategy -- and the Plannuh team proved it.
Plannuh helps marketers unify their marketing plan, budget, and ROI in one easy to use platform for full visibility and agility (live in less than a week). Plannuh creates efficiency by completely automating marketing budget and expense management so marketers never have to track spend again. Uniquely, Plannuh can calculate the true ROI of your marketing to validate the success of both your campaigns and your overall plan.Targeting and Results
The team leveraged the insights from HubSpot and LinkedIn to pivot their overall approach -- they utilized more ad formats including LinkedIn Spotlight Ads to drive efficiencies in scale and performance. In addition, they identified new areas of A/B testing LinkedIn Sponsored Content with fresh ad copy, varying assets, unique audiences, revamped targeting, and ad types. These ad types include dynamic ads, message ads, website and lead forms. Kelsey Krapf, Plannuh’s Senior Digital Marketing Manager, outlined why targeting and varying ad types were paramount to the Plannuh team.