Hannah Taylor is the Marketing Coordinator at PerformHR, an outsourced HR organisation, who exist to challenge the status quo of HR service delivery. Focused on “changing the way HR is done”.
Before HubSpot, PerformHR faced a variety of challenges when it came to their sales and marketing approach. Following a period of aggressive growth, the PerformHR team recognised the importance of implementing a CRM to manage and support their growth, and a marketing software that could further increase brand awareness, increase new customers, and report on the activity of their developing marketing function.
This was when Hannah received a recommendation to scope the capability of HubSpot and since implementation, PerformHR have created a cohesive customer journey to align marketing and sales and supercharge their leads. PerformHR has seen an impressive 44% increase in opportunities, 172% increase in new contacts as well as sessions improving by 15%.
Developing strong data, metrics and analytic capability at PerformHR
Prior to HubSpot, PerformHR had a relatively young marketing support function, with a developing focus on strategy and execution. With a previous focus on strong relationships and referral networks, and limited access to reliable marketing data, insights into marketing results were limited.
To solve these problems, PerformHR needed a tool that could consolidate all social media channels, their website, and establish new quality leads.
In scoping a new tool to support these requirements, PerformHR also identified that the tool they required must have extensive onboarding support and training options for their team around the inbound methodology, and developing a ‘sales’ mindset in their team.
Although PerformHR had previously used Marketo for a short time to run their email campaigns, Hannah felt it lacked the support to help grow the company's knowledge. “Being a single seat in a marketing position, I had lots of questions and felt it lacked that support system. It wasn’t the right fit for our organisation and where we were in our marketing journey.”
An explosive shiftSince implementing HubSpot, PerformHR has been able to sustain its impressive growth trajectory and also eliminate its previously disjointed approach to marketing and sales, replacing it with an holistic marketing automation system in HubSpot. In terms of results, PerformHR has seen a 44% increase in opportunities, 172% increase in new contacts as well as sessions improving by 15%.
When asked if she would recommend HubSpot to a peer or colleague, Hannah stated: “Absolutely. We have seen a huge shift in our teams sales and BD mindset, through the adoption of HubSpot and inbound methodology. We’ve seen a fantastic return on investment."
Adopting an inbound approach proves beneficial in more ways than one