When teacher or parent inquires about LearnFast’s services, an educational consultant follows up to recommend the most appropriate mix to match the child with specialized programs to suit the student’s needs. LearnFast is a lean team of education consultants, speech pathologists, and business administrators. The business side of the house includes one marketer. The company’s track record proved that if they can generate the leads, the education consultants can sell the online courses due to such a high demand in their market. That said, lead generation was becoming the bottleneck to growing their business and the team at LearnFast decided they needed a solution.
Switching Marketing Technology ProvidersPreviously LearnFast used a variety of point solutions including AdWords, Silverpop Engage, and Constant Contact for about three years. Integrations between these tools and their CRM were not seamless and data often was lost due to manual or duplicate processes. Their sole marketer was also frustrated with the experience of using and engaging with Silverpop in particular. It was time-consuming to call support with technical questions as she rarely receive actionable answers to bugs in the software. The cobbled together technologies also created inefficiencies in lead generation activities and massive costs leading to a negative ROI of LearnFast's marketing activities.
Peter Barnes is LearnFast’s Chief Learning Innovator who is responsible for growing the business from both new products and applications, but also a revenue perspective. Peter was first introduced to HubSpot by a friend’s recommendation. Peter and Julie George, the head marketer, researched inbound marketing and HubSpot through blog posts, downloadable content and reviews on third party sites like G2Crowd. After completing their due diligence, they decided to purchase HubSpot based on the suite of tools provided and the success stories they read about similar HubSpot customers.
Creating Content and Increasing Lead Generation