Hourly keeps HubSpot in sync with other tools via PieSync

Operations Hub includes similar integration features to PieSync and helps you create a better customer experience.

Hourly is a growing software company that offers employers and employees a mobile solution for time tracking, payroll, and compensation management. Initially, they developed a product for the construction industry, but soon they realized that Hourly is a valuable tool for any business working with hourly employees. As they expanded, they chose HubSpot CRM to centralize their data, and the Marketing Hub to automate their communications. To keep HubSpot in sync with other sales and support applications, they are using PieSync's two-way sync solution. This iPaaS saves their entire team hours in data management.

Tom Sagi used to run a construction company with his brother in Silicon Valley. The endless hours he spent doing payroll for their employees led him to the creation of Hourly. "It's 2016, I have a supercomputer in my pocket, and I'm wondering, why do I need to come to the office and spend the entire day doing payroll? I was surprised to know there wasn't an app for this. There was a huge gap in the market, and I saw it as an opportunity," says Tom.  

Since then, Tom teamed up with his co-founder Shay Litvak. They've developed a complete solution for hourly employees and employers. It offers a payroll system, time tracking, and workers’ compensation coverage. Over the last year, their team is growing at a rate of three new people a month and they have offices in Silicon Valley and Latin America.  

HubSpot and PieSync have been a valuable resource in the growth of Hourly, helping them manage a business in expansion while maintaining a consistent customer journey" You might know what are the necessary touchpoints to close deals and offer a good experience, but as you grow, you need a place to centralize the data and good automation to manage that experience," explains Tom.  

Though the need for a CRM was evident at an early stage, finding the right vendor was not easy. "We probably tried every possible CRM on the planet, and until HubSpot, we couldn't find the right tool. The general feeling was that they had all these features that you don't need, but they didn't have the one feature you do need." According to Tom, the implementation process with other CRMs was difficult. With HubSpot, he describes it as very simple and intuitive. They started configuring workflows and sequences in a matter of minutes.

"With HubSpot, the onboarding experience was good, and the implementation was easy. Everything is available right there, and creating workflows and sequences is super simple. You don't need to be a CRM expert or a solution architect to make it work," says Tom.

They also enrolled at HubSpot for Startups, a program for startups dedicated to the enhancement of customer acquisition, and customer retention. And next to the CRM, they are using the HubSpot Marketing Software and PieSync to integrate other applications like Salesloft, Salesmate, and RingCentral with their HubSpot software.

HubSpot's CRM was the right place to centralize Hourly's customer information. But, what was the best way to use that information to nurture customer and prospects relationships? They needed a marketing tool to create a consistent journey for their clients and offer them a great experience. 

According to Tom, when you work in Marketing "you cannot not-notice HubSpot." But hearing marketers recommending the Marketing Hub was even more convincing for him. Plus, starting to use it was very smooth, "If you are using one HubSpot product, it's pretty easy to find your way through the second one."

The Marketing Hub became a tour guide for Hourly prospects and customers, following up at every touchpoint. While a big part of their leads comes in through referrals, ultimately they discover what Hourly can do for them through the website. That's the starting point. 

"From the moment that a prospect signs up for a free trial, we use automation to stay in  touch and remind them about Hourly until they convert into paying customers. They'll go through a process where we might communicate via emails, calls, or text messages, according to what’s most convenient for them. Throughout that process, we make an effort to provide a consistent journey," explains Tom.

The journey doesn't stop with a conversion. Hourly believes a well-served customer is a happy customer and they also want to provide an excellent experience after the signup. Hourly uses HubSpot to automate the entire journey, including the workflow to nurture existing customers. 

"I recommend HubSpot primarily for marketing automation. I think it's the richest marketing platform we've seen. It's a wonderful platform."

Next to these marketing automation tasks focused on customer experience, Ben Harborne, Head of the Marketing team at Hourly, believes that having the Marketing Hub connected to other marketing apps via PieSync, gives them access to a complete understanding of their marketing actions. 

"When you're spending or investing a lot in marketing, you need to figure out what's working and what's not. By having HubSpot connected to some of the different ad platforms we use, we can attribute paying customers to ad spend. That way, we know what we generated from the investment of a particular campaign. It's crucial to be able to do something like that," says Ben.