Before HubSpot, Fatebenefratelli PLV did not have a homogeneous digital presence and a unique coordinated identity. The province had 11 websites, one for each organization, with each one operating autonomously without any alignment. There was a total absence of centralized marketing and communication processes as well as a platform to support it. To tackle this, Fatebenefratelli sought the help of HubSpot Platinum solution partner, Digital Dictionary.
With their help, the team at Fatebenefratelli mapped all the digital channels and touchpoints used and created a new centralized website on CMS Hub. The new website alighted structures across Northern Italy including training centres, scientific research, Vocation Ministry and social/voluntary initiatives. Digital Dictionary also created a new blog where Fatebenefratelli provides educational content that supports and empowers patients.
Redefining Fatebenefratelli’s digital presence also meant planning a lead generation strategy, designing a conversion-oriented website and creating content for each area of interest. There were also several conversion points strategically placed across the site which allowed interested visitors to convert into leads. As all of these contacts were stored in the centralized HubSpot CRM, Fatebenefratelli could then create personalized communications and create a better customer experience for their audience. Within a year of implementation, Fatebenefratelli generated more than 350,000 sessions and 4,000 leads. 
Fatebenefratelli’s Vocation Ministry is made up of only 35 friars in Italy and finding new candidates to enter in a vocation journey is a crucial goal for them. To attract more interest, Fatebenefratelli knew that lead generation strategy was of particular importance. Fatebenefratelli used the Forms and Landing Page Tools in Marketing Hub to generate over 100 enquiries. Six of these contacts have become part of the European Novitiate, initiating a vocation journey.
Since adopting HubSpot, Fatebenefratelli has used the following tools:
CMS Hub: Built a website and blog on CMS Hub
Blog: Created blog posts to support their Inbound Marketing and SEO strategy
Flywheel Strategy: Created a community who was willing to help the Province during the Coronavirus emergency;
Landing Pages & Forms: Created TOFU, MOFU, and BOFU Landing Pages in Marketing Hub with forms also hosted in HubSpot.
Lists: Segmented its audience with lists so that it can send personalized communications to their audience.
Workflows: Implemented lead nurturing campaigns via workflows
Email Marketing: Sent email marketing campaigns in Marketing Hub
Social: Shared resources and content across various social networks.
CTA: Implemented CTAs in line with brand identity across strategic points on the website, email and blog posts.
Reports: Reported on monthly and quarterly performance with dashboards.
Ensuring Business Continuity during the Coronavirus Phase