Digital Doorway was founded in 2017 with a clear mission – it wanted to bring the inbound methodology to the B2B IT industry.
“Collectively, we have decades of experience working in this sector, and we had identified a real need for it to transform its approach to marketing and sales. However, as a new agency, we knew that we would need to partner with the right software provider,” explains Jennifer Van Lent, managing director at Digital Doorway.
The agency was looking for a platform that would allow it to create successful buyer journeys, both for itself and for its clients. It also wanted a provider that would give it the support it needed to succeed.
“We evaluated several options, including Marketo and Act-On, but they didn’t have the structured programs that we were looking for.”
Some of the Digital Doorway team had worked with the HubSpot software in the past, and they had been impressed by how it had allowed them to produce joined-up, effective campaigns.
“We loved its usability and power, but what really drew us in was all the guidance, coaching and training that the HubSpot Partner Program offered. As a new agency, we wanted a bit of handholding. Just a few days after launching our agency in January 2017, we signed on the dotted line.”
“We were delighted by how simple it was for us as a small agency to launch and manage the HubSpot software. It really helped us with the approach that we take with our customers. Some of them have never used a marketing automation platform before, but we can share our experiences and show them that it is so easy to get up and running with it,” says Jennifer.
She says that from day one, the HubSpot team played a central role in helping the agency to achieve success.
“The level of support we get is amazing; our HubSpot channel consultant seemed to work night and day to help us onboard our first customers. Our HubSpot channel account manager has been wonderful as well. He focuses on helping us generate revenue, providing us with both in-depth business consulting and practical help. For example, if we are talking to a prospect, he will often give them a follow-up call to validate and enhance what we’ve already spoken about. That’s often the tipping point for us closing the deal.”
Digital Doorway believes that the HubSpot Partner Program is head and shoulders above anything else that is available in the marketplace.
“The whole ecosystem is extremely well structured, set up to make sure that agency partners drive growth. HubSpot is basically an extension of our company. You have someone to call if you need a resource, if you have a question or if you just need a sounding board for something. They don’t just give you an online toolkit and say goodbye – they are with you for the long haul.”The Inside Track to Success
