CallTrackingMetrics is a SaaS company that empowers businesses with innovative communication tools to unify their organizations and accelerate their growth. They help customer-facing teams track attribution to conversions that happen off-line, such as on calls, texts, and live chats, as well as offering full contact center capabilities.
“Our company is striving to help people communicate better and spend their resources more wisely," said Chris Todd, Senior Demand Generation Manager at CallTrackingMetrics.
The marketing team at CallTrackingMetrics made the switch to HubSpot to gain more control over prospecting and nurturing customers, primarily via a strong integration with Salesforce.
“Having that control in marketing and being able to see all the different pieces moving is what made us move to HubSpot Marketing Hub. The user-friendly, self-service interface also really appealed much more to us. HubSpot was a much easier platform for our team to use." said Chris.
Best-In-Class AdvertisingAlong with a move away from agency partners in favor of internal resources, the Marketing team at CallTrackingMetrics now uses HubSpot extensively for building landing pages, setting up email workflows, and automated lead nurturing. Digital Advertising is also a big part of their overall marketing strategy. They found that by using the Ads tool in HubSpot, they could consolidate and report on their ads data more effectively, automate lead follow up more efficiently, and build custom HubSpot audiences for targeting or exclusion in campaigns.
“The Ads tool in Marketing Hub adds another level of insight for us. The quality of the data is great, building reports is easy and intuitive, and I can quickly pull up and reference the reports when I’m in a meeting,” said Lisa Salvatore, Senior Paid Media Manager.
Digging into conversions is where the ads tool comes to life for CallTrackingMetrics. Being able to track a lead through the full customer life cycle is vital for their team.
Reaping the Rewards of Offline Conversion Tracking