---
title: AmeriFirst Increases Sales 5% By Marrying Inbound Marketing with Their Traditional Relationship Strategies
description: AmeriFirst Home Mortgage was looking for a way to complement their relationship-based way of doing business with inbound marketing.
image: https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/Case%20Studies%20Featured%20Image-Aug-11-2021-05-43-39-16-PM.png
---

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Amerifirst Increases Sales 5% By Marrying Inbound Marketing with Their Traditional Relationship StrategiesAmerifirst Home Mortgage had a traditional marketing strategy that revolved around direct mail and a few phonebook ads. They knew they were leaving money on the table because they didn't have a strong online strategy and weren’t measuring their marketing results. They were looking for a way to complement their relationship-based way of doing business with an online presence, along with tools to track results.Amerifirst Home Mortgage is a community mortgage banker with 30 years in the business. First time homebuyers are their specialty. From conventional loans to government-backed programs, they are committed to finding the right mortgage for any homebuyer. Amerifirst Wanted to Bring Its Relationship Based Strategy Online

[Amerifirst Home Mortgage](http://www.amerifirst.com/) had a traditional marketing strategy that revolved around direct mail and a few phonebook ads. They knew they were leaving money on the table because they didn't have a strong online strategy and weren’t measuring their marketing results.

 Amerifirst’s main challenge was complementing their successful relationship-based way of doing business with an online presence. They had a website for more than a decade, but they needed to transform it into more than just an online brochure.

 They also faced another challenge: they didn’t know how to effectively turn website visitors into sales qualified leads. Although they couldn’t see the profiles of their visitors, they suspected that a large volume of their web traffic came from people who weren’t ready to buy a home. To capture the right audience and stay top of mind for early shoppers, they needed to create a system of education and lead nurturing.

Amerifirst Gets Started With Inbound Marketing

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