Amerifirst Home Mortgage had a traditional marketing strategy that revolved around direct mail and a few phonebook ads. They knew they were leaving money on the table because they didn't have a strong online strategy and weren’t measuring their marketing results.
Amerifirst’s main challenge was complementing their successful relationship-based way of doing business with an online presence. They had a website for more than a decade, but they needed to transform it into more than just an online brochure.
They also faced another challenge: they didn’t know how to effectively turn website visitors into sales qualified leads. Although they couldn’t see the profiles of their visitors, they suspected that a large volume of their web traffic came from people who weren’t ready to buy a home. To capture the right audience and stay top of mind for early shoppers, they needed to create a system of education and lead nurturing.
Amerifirst Gets Started With Inbound Marketing