---
title: The King of Content Marketing | Trends by The Hustle
description: Joe Speiser has earned hundreds of millions of dollars through blogs. But what happened when Facebook changed its algorithm?
image: https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/petflow_20190424184056-3.jpg
---

![](https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/petflow_20190424184056-3.jpg)

Joe Speiser started his first business when he was still in middle school. The New York-based entrepreneur has had his hands in many industries, from DVD review sites to an ad network that brought in $200m in annual revenue. And that was just in his 20s.

Over the past two decades, he has become one of the country’s most successful [content marketers](https://trends.co/articles/july-9th-2019/?preview_id=1806&preview_nonce=e8b9336f64&preview=true). Among his hits:

- He started an e-commerce brand called [PetFlow](https://www.petflow.com/), selling pet food on a recurring basis. A pet blog he created helped bolster the business. The company quickly scaled to $65m in revenue.
- He spun off the pet blog into its own business, called LittleThings. Within months, LittleThings became one of the most popular sites on the web, growing to $5m in monthly revenue.

But like any content marketer, Speiser has had to contend with the fickle Facebook algorithm. Last year, a change in Facebook’s algorithm caused LittleThing’s business to dry up, forcing Speiser to branch out into new industries.

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