Software as a Service (SaaS) businesses have commanded unprecedented attention in recent years. The glamorized business model has produced many winners, thanks to its high margins and recurring, predictable revenue. Pair that with the flurry of SaaS businesses that have hockey-stick growth and you get businesses trading at 10x revenue.
Many of the most successful companies deliver software as a service as part of their business, including Google, Microsoft, Slack, Adobe, Atlassian, and thousands of others.
But in recent years, innovators have asked the question: Why only software as a service? Why not take elements of this disruptive model and extend it to other offerings? That’s exactly what the industry has spawned under a new umbrella term: Anything as a Service (XaaS).
