---
title: PR Strategy Guide For the Solo Founder | Trends by The Hustle
description: Read on for tips, tricks, and resources from experts who have helped clients get their products featured in publications like The New York Times and Forbes.
---

<https://www.nlopchantamang.com>

# [PR Strategy Guide For the Solo Founder | Trends by The Hustle](https://www.nlopchantamang.com/articles/pr-strategy-guide-for-the-solo-founder)

 Written by [Aja Frost @ajavuu](https://www.nlopchantamang.com/author/aja-frost-ajavuu) | May 26, 2020 9:29:37 AM

Now more than ever, it’s important to understand how PR works — and how you can use it to your advantage. So we put together a brief PR Strategy guide to show you the way.

Read on for tips, tricks, and resources from 4 expert sources who have helped clients get their products featured in publications like *The New York Times*, *Forbes*, and other national outlets. With the help of these experts, several of whom are active contributors in the [Trends community](https://www.facebook.com/groups/Trends.co/), some companies have scaled to $1m+ in sales in just one year without spending a penny on advertising.

Follow this step-by-step guide to learn how to acquire “earned” (AKA free) media pick-up for your product or service. We encourage you to read our whole report, but feel free to click through to the section that interests you most:

- [Step 1: Understand Your Audience](https://www.nlopchantamang.com/articles/pr-strategy-guide-for-the-solo-founder?hs_amp=true#step1)
- [Step 2: Build Your Media List](https://www.nlopchantamang.com/articles/pr-strategy-guide-for-the-solo-founder?hs_amp=true#step2)
- [Step 3: Share Your Story](https://www.nlopchantamang.com/articles/pr-strategy-guide-for-the-solo-founder?hs_amp=true#step3)
- [Step 4: Rinse & Repeat](https://www.nlopchantamang.com/articles/pr-strategy-guide-for-the-solo-founder?hs_amp=true#step4)
- [Tools & Templates](https://www.nlopchantamang.com/articles/pr-strategy-guide-for-the-solo-founder?hs_amp=true#tools)

## **Meet Our Experts:**

[View full post](https://www.nlopchantamang.com/articles/pr-strategy-guide-for-the-solo-founder)

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