Americans spend $48B a year on plants. But there are few direct-to-consumer (DTC) retailers that do $10m+ a year in sales.
More than 80% of plant sales last year occurred in big box stores like Home Depot and Lowe’s. But entrepreneurs are bullish on the online plant business, confident they can exploit market niches the mega retailers have ignored.
Our analysis of the online houseplant market shows it has the potential to sprout into a $700m+ annual business.
