---
title: How Unsplash Grew From 10 Free Photos to 11 Billion Monthly Views |
description: The popular stock image site, Unsplash, has focused on fast growth to grow market share. Now it’s ready to turn the cash faucet on.
image: https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/lrg-Cho_20190729191743-3.jpg
---

![](https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/lrg-Cho_20190729191743-3.jpg)

TAKEAWAYS

- Relentless focus is the key to scaling an early-stage startup.
- Provide a tool that helps creators create and you can have a massive business.
- Building and launching side projects is an underrated and effective way to grow revenue.

**When his company** was running low on cash in 2013, Unsplash founder and CEO Mikael Cho and his team set up a basic website that offered 10 free HD photos that anyone could download.

That site — Unsplash.com — now receives more downloads than all of the major stock photography companies *combined*, including Getty, Shutterstock, and Adobe Stock.

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