---
title: How Newsletters Make Money | Trends by The Hustle
description: "An overview of the newsletter business including: business models, key players, the secret sauce, challenges and opportunities."
image: https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/Sub-3.jpg
---

![](https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/Sub-3.jpg)

Bob Pittman — the creator of MTV, former CEO of Six Flags, Time Warner, AOL, and Century 21 Real Estate and now current CEO of iHeartMedia — has had a hell of a career. 

With an incredible background in the media business, Pittman turned heads in 2003 when he launched Pilot Group. The new venture was an incubator and investment fund for a business that many people wouldn’t have expected a media tycoon to get involved in: **newsletters.**

Trends readers have long expressed an interest in the nuts and bolts behind the newsletter business. This report will give you a behind-the-scenes look at how it works.

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