---
title: How Moiz Ali Native Grew From $0 to a $100m Acquisition in Two years | Trends
description: People thought $12 deodorant was crazy. Moiz Ali proved them wrong by creating Native-- an alternative to the Axe he had used his whole life.
image: https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/lrg-moiz-with-background_20190619225114-4.jpg
---

![](https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/lrg-moiz-with-background_20190619225114-4.jpg)

The famous startup investor Paul Graham once [said](http://www.paulgraham.com/start.html) he could tell who was a winner with one simple question: Could you describe the person as an animal?

Graham looks for people who maybe take their work a little too seriously — someone, as he says, “who does what they do so well that they pass right through professional and cross over into obsessive.”

Moiz Ali fits this definition more so than anyone I know. He’s instinctive, blunt, and ruthless. We first met in 2014 at [The Founder’s Dojo](https://thehustle.co/the-real-erlich-bachman-of-silicon-valley), the legendary free San Francisco business incubator started by Dave Grossblatt, and we have since become friends.

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