Inside the Margins
Residential swimming pools and hot tubs are seeing a surge in demand since people have been homebound. According to the Pool and Hot Tub Alliance, the main U.S. industry trade group, revenues rose 10%+ in 2020.
Riding this same wave is the pool cleaning industry. Google searches for “pool service near me” and “chlorine tablets for pool” have doubled since last year, per Keywords Everywhere.
