---
title: Daniel Kane on the Rise of Skinny Wallet | Trends by The Hustle
description: Daniel Kane, founder of The Ridge, describes how he built a $20m/yr business on the back of a $1,500 Kickstarter campaign.
---

<https://www.nlopchantamang.com>

# [Daniel Kane on the Rise of Skinny Wallet | Trends by The Hustle](https://www.nlopchantamang.com/articles/daniel-kane-on-the-rise-of-the-skinny-wallet)

 Written by [Aja Frost @ajavuu](https://www.nlopchantamang.com/author/aja-frost-ajavuu) | Oct 1, 2019 4:33:12 PM

Daniel Kane was a 19-year-old student at UC Santa Barbara when he launched the skinny wallet company, The Ridge.

In 2013, he prototyped the first version of what would become one of the best-selling direct-to-consumer wallets, scraping together $1,500 to get a Kickstarter campaign going.

When he started, the ecommerce landscape had yet to be flooded with hundreds of copycat products. Advertising campaigns for the Ridge were much more cost-effective, at times almost 8x cheaper than today.

[View full post](https://www.nlopchantamang.com/articles/daniel-kane-on-the-rise-of-the-skinny-wallet)

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