---
title: "Boldify: How a solo founder hit $4.5m in hair product sales in 3 years | Trends by The Hustle"
description: The Trends Small Business Database houses hundreds of small businesses, along with their financials and unique stories. You can access
image: https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/Boldify-May-12-2021-03-09-33-67-PM.png
---

![](https://www.nlopchantamang.com/hubfs/Imported_Blog_Media/Boldify-May-12-2021-03-09-33-67-PM.png)

*The Trends Small Business Database houses hundreds of small businesses, along with their financials and unique stories. You can access the entire database [here](https://trends.co/articles/smallbizdatabase/) or read dozens of in-depth features [here](https://trends.co/articles/small-business-features/).*

Mike Viskovich built [Boldify](http://click.thehustle.co/wf/click?upn=mzf84Vw-2FXi73CMTEu-2FDDI5kNDyGG8lUMMAWedAo3CPA-3D_HmOdiO7fRVTut9kyk58zIFhB-2Bf1NlO-2FWQ-2BXBeGseCUqBOk4WAqfC6vByNt677a6-2FxHgHyoqC3WCO4W7jDdDdjZOlmcYtVpueQnjbGL6DJjfm6kdZyZgR6YHZR8QHFFgo1llzuw7lSBiaxbOq5rP43HHxD3ej9widK0INm583mq2E5T-2FYW5umid9soIu-2BrNuEu-2B08BaZptYwkqXaZeWefUKb74xn40xDShfwOLwNTJ8hAP1ySBnMSr4YQK7OLG2Bfgkl9OLgXQShdBV9eohLXvXbRvB1UZJ9z-2B8wiIvpnC-2BzOxaHb3Wiar6BRWDEHBDkIeGYScX2muhKYbnS7GBlDjvEtmaxZqmq-2B-2BIwWIQ0tTxnn0BGswQgJL8z8UtuqZsRtIa67doZxrUKP6CPvqKvofAWNtm0bYgfQdrLmD7dB17zjf3U63tVzsvvaLWV4Anzw6s-2FMrL0c31kBD7yDOKm5DoDL1TTfYM1qPn3TKKqJ9szzi1HN02oWZpG-2FcIWm1ZwC) into a $4.5m business in just 3 years. The secrets to his success? He started with a product he already used, and he leaned heavily on Amazon traffic.

Hair thickener might sound like an unusual product to build a company around, but Viskovich believed in it. The market for hair products typically features healthy margins.

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